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Foundation
02Brand identity
Logo, colours, typography and tone of voice that make you consistent and memorable, from business card to ad.
What it solves
- You look different everywhere: the social page, the flyer and the site could be three companies
- There is no logo, or there is one you would rather not use
- You cannot say in one sentence what sets you apart
- You deliver premium work but look cheap
What you get
- A logo in several versions: for light and dark backgrounds, legible when small
- A colour palette with exact codes so everyone uses the same values
- A type set for headings and body text
- A short brand guide you can hand to any designer
- Social media templates for profile and cover images
Why it matters
First impressions are made in seconds, long before anyone can judge your work. Consistency is not a matter of taste: it signals that you have your house in order.
Let us talk about what you need
The first conversation is free and commits you to nothing. By the end you will know what the next step is, even if you do not work with me.